What Is Jacquard Weaving Process?

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This is the process of weaving two or more coloured yarns into the fabric of a towel to create a bespoke design. 

The Jacquard Loom, which was invented by Joseph Marie Jacquard in circa 1804/5, can produce fairly complex and intricate designs on towels ranging from bar towels and face cloths to beach towels and bath sheets.

Whilst we can weave multiple colours into a towel there are some limitations. Many of these limitations can be overcome by using different weaving styles on a Jacquard loom. 

These may involve;

  • Relief weaving; the method of ‘dropping’ the terry loops in a selected area to show the ground warp. “This process creates excellent debossed designs”
  • Effect Weaving; introducing an additional yarn woven into the towel in selected areas. “This type of weave can be described as looking like an embroidery”
  • Double Jacquard; most often seen as a border of between 6 and 10 cm wide towards the ends of a towel. “This flat weave allows the loom to produce up to 6 colour designs”
  • Dobby Hem; this flat weave allows for a design to be incorporated into the hem of the towel, an excellent way to present a slogan or mission statement.


Nur-Nil Textile is proud that we work with arguably the world’s best Jacquard programmers, enabling us to weave towels with designs that amaze even our competitors.

To complement the design of the towel there are two main options to finish the fabric. Terry toweling offers the plush feeling of a soft towel and absorbs moisture really fast. Velour finished towels started out as terry towels which then had the loops sheared off one side, resulting in an ultra-soft finish often allowing greater color and pattern definition.